Digital Marketing Manager

Responsibilities

• Agency oversight and performance: lead our paid media agency across Meta and Google day to day. Track results weekly against blended, business-level numbers, challenge recommendations, and bring budget proposals to the Founder. Use AI tools to analyse data and automate reporting.
• Campaign calendar: own a 12-month plan built around our seasonality, with Christmas as the peak, so paid, email, social and partnerships go live together.
• Email, CRM and loyalty: own Klaviyo (campaigns, flows, segmentation) and our LoyaltyLion programme, judged on clicks, conversions and revenue.
• Social media: run our organic Instagram and TikTok day to day.
• Brand collaborations: approach and pitch brands that share our customer, and run each partnership end to end.
• Creators and UGC: build and manage a pool of UGC creators and influencers delivering fresh content every week, with clear briefs, fees and usage rights.

Requirements

• 4–6 years in digital marketing, ideally at an online-first jewellery, fashion, beauty or lifestyle brand.
• You've managed a paid media agency on Meta and Google, and you're confident with MER, ROAS, CAC and AOV. You know platform-reported numbers overstate results.
• Hands-on Klaviyo experience, and experience running a customer loyalty programme (LoyaltyLion ideally).
• A track record of cold outreach to brands that turned into live collaborations, and of managing UGC creators and influencers.
• Comfortable using AI tools to analyse data and work more efficiently.
• Organised and self-directed, with a strong eye for content and clear, polished written English.
• The right to work in the UK, and able to be in our London office at least 1 day a week.

Preferred

• Shopify experience, knowledge of fine jewellery or lab-grown diamonds, or an existing network of UK creators and brands.