Digital Marketing Executive

Responsibilities

• Conduct keyword research to identify opportunities for content optimisation and new copy creation to improve search engine visibility.
• Create SEO driven content in the form of blogs, case studies, category pages and new product pages.
• Assist in the development and execution of digital marketing campaigns across various channels, including email and social media.
• Update and manage product listings on WordPress websites.
• Conduct regular competitor analysis to identify market trends, benchmark performance, and recommend pricing adjustments to maintain competitiveness.
• Monitor, report and analyse website performance metrics and suggest improvements.
• Work closely with the Creative Marketing Lead and the wider company to support cohesive marketing efforts.

Requirements

• Strong analytical and reporting skills.
• Effective project management and organisational abilities.
• Excellent written, verbal communication and collaboration skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Maintain a positive and approachable demeanour, contributing to a friendly and collaborative work environment.

Preferred

• Understanding of PPC, email marketing, and online advertising.
• Familiarity with tools like GA4, Ahrefs, SEMrush.
• Experience with CRM systems and e-commerce Platforms including WooCommerce, WordPress & Elementor.

Benefits

• £25,000 - £27,000.
• Bonus Structure.
• 25 days holiday.
• Pension Scheme.
• Free onsite parking.
• One work from home day (weekly).
• Quarterly social events.
• Free training opportunities.
• Opportunities for career development and progression.