Digital Marketing Manager - AI Infra Summit

Responsibilities

• Plan, launch, and optimise paid campaigns across LinkedIn, Google, Reddit, Meta and other channels, from awareness to registration conversion
• Own budgets, bidding, audience targeting, testing, and retargeting
• Report on cost per registration and return on spend, and shift budget quickly toward what works
• Design the customer journey from paid media through to optimised landing pages and onwards. Adapt and refine these journeys throughout the campaign.
• Lead generation and audience growth
• Use AI tools to identify website visitors, enrich leads, and feed targeted outreach
• Build campaigns aimed at priority audience gaps, and design audience strategies around prospecting, remarketing and lookalike audiences.
• Work with the rest of the marketing team so digital activity supports commercial goals
• Analytics and insight
• Build reports covering traffic, funnel performance, attribution, and audience mix

Requirements

• 3+ years in digital marketing, ideally in B2B, events, or tech
• Proven results running paid campaigns across multiple platforms
• Confidence with analytics and reporting upwards, including GA4 and spreadsheets
• Practical SEO experience and a clear point of view on how AI search is changing discovery
• Commercially minded, and comfortable managing multiple priorities
• This role is a hybrid role, working 3 days in the London office.