Digital Marketing Manager (11 month FTC - Maternity Cover)

Responsibilities

• Plan, launch and optimise paid campaigns across Google, YouTube, LinkedIn and Meta
• Manage budgets and reallocate spend as performance changes, keeping the ads budget tracker current
• Set up conversion tracking and report on ad performance to the wider team
• Brief creative and write ad copy with our design colleagues
• Own and maintain the Heka website in Webflow, including landing pages, resources pages and SEO
• Keep HubSpot organised and working for Marketing and Sales, including workflows, pipeline structure and contact data
• Set up UTM and lead source tracking, and guide Sales on using it
• Write, schedule and send email campaigns, including webinar invitations and reminders
• Proofread emails, reports and assets, and support publishing of resources and gated content

Requirements

• 4+ years of experience in a similar B2B role (SaaS or technology preferred), with hands-on paid media experience. Experience marketing to HR is a huge plus.
• Proven experience managing Google Ads, LinkedIn Ads and Meta Ads, including budgets, conversion tracking and reporting
• Confident using GA4 and HubSpot (or a similar CRM and marketing automation platform)
• Experience managing a website in Webflow (or a similar CMS)
• Strong written English, with an eye for detail when proofreading and writing ad copy
• Naturally curious and able to connect data with action
• An independent operator who takes ownership and figures things out
• Flexible, collaborative and up for supporting the wider team in a fast-paced startup
• A real passion for health, wellbeing and people-centric work cultures

Preferred

• Have experience marketing to HR, People or Culture teams, or into financial services and professional services
• Have tangible experience using Webflow and HubSpot
• Are comfortable using AI tools to speed up reporting, copy checks and day-to-day tasks

Benefits

• £150 monthly wellbeing allowance on Heka, so you'll get to use the platform you're marketing (£50 during probation)
• 25 days holiday (plus bank holidays)
• Your birthday day off
• Early finish every Friday and Wellbeing Wednesdays early finish (bi-weekly)
• Unlimited Virtual GP
• Employee Assistance Programme (EAP)
• A mission-driven, supportive culture where your ideas genuinely matter