Digital Marketing Executive

Responsibilities

• Work with the Digital Marketing Manager to manage the creation of new website content to support the launch of product and offers for WDW, DLP and DCL within EMEA markets
• Responsible for setting up new website content across disneyholidays.xx domains using the Content Management System
• Support the Digital Marketing Manager in the development and execution of the GEO/SEO strategy for EMEA websites, ensuring continuous optimisation of the sites
• Work closely with the Development and Digital Production Teams, taking an active interest in User Experience best practice, ensuring continuous optimisation of the user journey
• Brief in website updates and work with US and Paris teams managing content on disneyworld.com, disneylandparis.com and disneycruise.com
• Responsible for managing the translation process for marketing content working with relevant teams and external agencies
• Work with the CRM Manager to develop and execute the CRM plan
• Work with the Performance Marketing Executive to set up PPC campaigns, creating tailored, in-language copy supporting strategic priorities
• Work closely with the Strategy Team and in-market Sales & Marketing Teams ensuring strategic priorities are reflected across EMEA consumer direct touch points
• Work with the Legal and Product Teams, ensuring Terms & Conditions are accurate and compliant for each market

Requirements

• Degree level qualification or equivalent experience working in a similar field. Marketing qualification, beneficial
• Previous experience within a digital marketing role in a major multi-national marketing environment, essential
• Demonstrated tactical skills related to implementation of marketing plans
• Understanding and working knowledge of GEO, SEO, PPC, affiliate and social media marketing
• Experience of writing effective and engaging copy, essential
• Experience of operating and thriving in a large matrix organisation, beneficial
• Marketing experience across multiple EMEA markets, advantageous
• Excellent organisational and prioritisation skills to balance marketing programs across three brands for optimal execution and success
• Ability to work across multiple projects in a fast-paced and ever-changing environment
• Strong attention to detail

Preferred

• Other European languages not required but desirable

Benefits

• 25 days annual leave
• Private medical insurance & dental care
• Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own. Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.
• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more. Offerings are subject to availability and may be seasonal, and subject to applicable rules, restrictions, and eligibility requirements.
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.