Digital Marketing Executive

Responsibilities

• Campaign planning & delivery
• Support the planning and delivery of integrated digital marketing campaigns across multiple channels, driving brand awareness, competition entries, exhibition ticket sales and audience growth.
• Work closely with colleagues across the marketing team to ensure activity across content, paid media, email, social media and the website is aligned to campaign objectives.
• Channel execution
• Support the planning and optimisation of website and blog content to improve search visibility, audience engagement and campaign performance.
• Support the development and implementation of SEO best practice, including keyword research, on-page optimisation and content recommendations.
• Support the delivery and ongoing optimisation of paid digital campaigns across platforms such as Google Ads and Meta.
• Support the creation, delivery and optimisation of email marketing campaigns, including audience segmentation and performance reporting.
• Contribute to the development of automated customer journeys and email workflows.
• Support the day-to-day delivery of our organic social media activity, including creating and scheduling social content, monitoring performance and identifying opportunities to improve engagement.

Requirements

• 1+ years' experience in a digital marketing role.
• Good understanding of how digital marketing channels work together across the customer journey.
• Working knowledge of SEO best practice, including keyword research, on-page optimisation and content optimisation.
• Experience supporting paid digital campaigns (Google Ads and/or Meta Ads)
• Experience creating or supporting email marketing campaigns using platforms such as Mailchimp.
• Experience updating content using a web content management system (CMS).
• Experience using Google Analytics (GA4) or similar web analytics platforms to monitor website and campaign performance.
• Experience producing or contributing to digital marketing performance reports.
• Strong analytical skills, with a naturally curious approach to understanding campaign performance and using data to identify opportunities for improvement.
• Experience creating simple digital assets in Canva or equivalent.

Preferred

• A passion for photography and/or the arts.
• Experience in a marketing role in the arts or events industries.