Digital Marketing Executive

Responsibilities

• Supporting member engagement and service promotion
• Monitor and optimise campaign performance, recommending improvements based on data and audience insights.
• Grow and enhance COBIS’s presence across social media platforms by supporting the delivery of channel strategies, optimising content performance, identifying audience growth opportunities and supporting the effective distribution of content across digital channels
• Coordinate the COBIS social media content calendar, planning and scheduling activity across all platforms ensuring content is effectively adapted, distributed and optimised to maximise reach, engagement and impact, while supporting audience growth and engagement objectives.
• Support the Marketing & Communications Manager with implementation of paid campaigns, including feedback on performance
• Growth-focussed marketing and communications
• - Implement growth-focussed digital marketing activity that increases website traffic, enquiry generation, event participation and service uptake, all of which will support COBIS’s strategic objectives and enhances recognition globally
• - Identify opportunities to attract and nurture new audiences through digital channels and marketing automation
• - Deliver campaigns to support the promotion and growth of the new Associate Network subscription
• - Plan and deliver effective cross-channel marketing campaigns for COBIS services including CPD, student events, accreditation and safeguarding to increase uptake by members and non-members

Requirements

• Bachelor’s degree or equivalent professional experience in a relevant field
• Minimum 2 years of experience in digital marketing, with a strong focus on driving growth, preferably within the education or non-profit sector.
• Demonstrable experience in social media management, with a track record of growing followers and increasing engagement.
• Proficiency in SEO, website management, and digital advertising platforms (Google Ads, GA4, PPC campaigns) with a focus on achieving growth targets.
• Strong copywriting skills and experience in creating content that resonates with global audiences, helping to drive membership and participation.
• Analytical mindset with the ability to interpret data, measure digital campaign success, and refine strategies for improved performance and growth.
• Experience with email marketing platforms and CRM systems to manage engagement and target new audiences.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Proactive, growth-focused mindset with a strong attention to detail and creative problem-solving skills.
• Strong interpersonal skills with the ability to build and maintain positive relationships across diverse groups

Preferred

• Experience working within the education sector or with membership-based organisations.
• Familiarity with video content creation and editing, with a focus on producing engaging material for digital platforms.
• Experience in supporting international growth and expansion efforts through digital marketing strategies.
• Experience using AI-powered tools to support digital marketing campaigns and content creation.
• Understanding of responsible AI practices, data privacy requirements, and ethical use of AI in marketing activities.
• Culturally sensitive and globally aware.
• Strong communication skills.
• Adaptive and open to learning.
• Highly organised, analytical and data driven.
• Collaborative and solutions oriented.

Benefits

• Access to pension scheme in line with pension regulations. COBIS employee pension contribution is at 5% of salary
• Access to medical insurance and Employee Assistance Programme
• Access to a central London office with free gym, social events, cycle storage, etc.