Digital Marketing Executive

Responsibilities

• Managing and optimizing paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) to maximize return on investment, improve conversions, and enhance overall campaign performance.
• Executing paid social media strategies to expand reach, increase engagement, and generate quality leads.
• Creating engaging and targeted digital content for various channels, including advertising campaigns, websites, email marketing, and social media platforms.
• Overseeing daily social media activities, including content planning, scheduling, posting, and engaging with the audience to foster community growth.
• Monitoring campaign performance using analytics tools, producing detailed reports, and providing actionable insights for continuous improvement.
• Supporting the organization’s marketing events, promotions, and campaigns to strengthen brand presence and market penetration.
• Managing and updating website content to ensure accuracy, relevance, and alignment with overall marketing strategies.
• Supporting and maintaining consistent brand messaging across all digital channels to enhance customer engagement and brand loyalty.

Requirements

• Solid background in digital marketing with proven experience managing paid media campaigns.
• Strong analytical skills, creativity, and excellent communication abilities.

Preferred

• Relevant qualifications in marketing, communications, or related fields are preferred.
• Familiarity with digital marketing tools and platforms such as Google Ads, Meta Ads, analytics software, and content management systems will be highly advantageous.
• Candidates should demonstrate a proactive approach to learning and adaptability to evolving digital trends.

Benefits

• Our client offers a competitive salary package ranging from £30,000 to £40,000 per annum, depending on experience.
• The role provides opportunities for professional growth and development within a forward-thinking organization.
• Employees will benefit from a supportive work environment, opportunities for ongoing training, and the chance to work on innovative digital marketing initiatives.
• Additionally, the company promotes a healthy work-life balance and values employee well-being, making it an excellent place to advance your marketing career.