Digital Marketing & Content Coordinator

Responsibilities

• Managing day-to-day website content and coordinating updates from colleagues so content is accurate, timely and consistent.
• Reviewing website content for accessibility, usability, duplication and relevance.
• Using keyword research, headings, page titles, metadata, internal links and content structure to improve SEO and GEO.
• Planning, creating, scheduling and publishing engaging social media content for different channels and audiences.
• Using Google Analytics 4 (GA4), Google Search Console and other relevant tools to understand website performance, search visibility, audience behaviour and user journeys.
• Producing clear digital performance reporting and turning data into practical recommendations for improvement.
• Working with colleagues across Equation to turn complex or sensitive information into clear, accessible digital content.
• Championing audience-first, inclusive and accessible digital communications across the organisation.

Requirements

• Experience creating and managing website content using a content management system.
• Excellent writing, editing and proofreading skills, including the ability to communicate complex or sensitive information clearly.
• Practical knowledge of SEO and experience optimising website content for search.
• Experience using digital analytics to monitor performance and identify improvements, ideally including GA4 and Google Search Console.
• Experience creating and managing content for organisational social media channels.
• A good understanding of digital accessibility, usability and audience-first content principles.
• Strong organisation, planning and prioritisation skills, with excellent attention to detail.
• A collaborative approach and the confidence to share digital advice and insight with colleagues.
• Experience in a charity or purpose-led environment, or of wider digital marketing activity, would be useful but is not essential.

Preferred

• Experience in a charity or purpose-led environment, or of wider digital marketing activity, would be useful but is not essential.