Digital Marketer

Responsibilities

• Conduct keyword research, perform technical and on-page SEO audits, optimise website content and metadata, improve internal linking and identify opportunities to increase organic visibility and qualified traffic.
• Manage and optimisation campaigns across Google Ads/Bing, including Search and Performance Max, as well as paid social channels where appropriate.
• Implement, maintain and troubleshoot conversion tracking using GTM, GA4 and relevant advertising platforms, ensuring reliable measurement of leads and campaign performance.
• Analyse website and campaign data to understand performance, identify trends and recommend practical improvements across traffic, conversions, lead quality and acquisition costs.
• Identify opportunities to improve website user journeys, landing pages, forms and conversion rates through data analysis and structured testing.
• Support digital content optimisation, social media activity and cross-channel campaigns to increase visibility, engagement and lead generation.
• Produce clear, actionable performance reports covering SEO, PPC, website analytics and lead generation, translating data into recommendations for stakeholders.
• Identify and monitor competitor activity and assess digital marketing opportunities across different European markets.
• Work with developers and external partners to implement technical SEO improvements, tracking updates and website enhancements.
• Collaborate with marketing and commercial teams across Europe and North America

Requirements

• At least 2 years' hands-on experience in digital marketing, with practical experience across SEO, PPC and SMO.
• Experience managing and optimising Google Ads/Bing campaigns, ideally including Search and Performance Max.
• A solid understanding of technical SEO, keyword research, on-page optimisation and organic search performance.
• Practical experience with GA4, GSC and GTM, including conversion tracking and troubleshooting.
• Strong analytical skills, with the ability to interpret data, identify performance issues and turn findings into actionable recommendations.
• Understanding of CRO principles and landing page optimisation
• Experience working within a lead generation-focused B2C business
• Strong communication and stakeholder management skills

Preferred

• Experience working across multiple markets would be advantageous