Digital Marketer (12 months MAT cover )

Responsibilities

• The Digital Marketer is responsible for delivering high quality, insight driven digital and omnichannel execution that amplifies brand strategy and creates seamless, meaningful customer experiences.
• This role focuses on execution excellence and optimisation, owning digital channels, customer journeys, and performance measurement. Working closely with Strategic Marketing, Brand and Customer Marketing, Data Analytics, and external partners, the Digital Marketer ensures digital activity is compliant, measurable, and continuously improved through test and learn approaches.
• Execute insight‑driven digital activity aligned with brand priorities to enhance customer engagement.
• Lead, Design, map and optimise customer journeys and touchpoint planning , ensuring coordinated content and seamless orchestration across channels.
• Manage performance, quality and optimisation of digital channels such as CRM, web, paid media and virtual events.
• Use analytics, A/B testing and experimentation to refine execution and strengthen digital performance.
• Localise and deploy digital assets for the UK market, ensuring quality, consistency and timely updates.
• Feed digital insights and performance data into brand and commercial planning to support data‑driven decisions.
• Maintain high compliance standards across all digital activity, including consent rules, data privacy and ABPI.
• Deliver timely, high‑quality execution that reflects brand and customer strategy, maintaining accuracy and strong performance.

Requirements

• Some experience in marketing, digital execution, customer engagement or account‑based roles within pharmaceuticals, healthcare, or other regulated sectors.
• Experience managing budgets, agency partners, or external vendors within a digital or omnichannel marketing environment.
• Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, account‑level execution, and supporting or managing congress activities.
• Experience supporting or coordinating brand‑level or local‑market activities, such as asset localisation, field‑facing materials, or tactical execution.
• Exposure to performance analytics, dashboards, or insight‑driven optimisation of campaigns or customer journeys.
• Strong organisational discipline with the ability to manage multiple workflows, deliver high‑quality work, and operate within ABPI/governance requirements

Preferred

• Preferred Skills: Digital Marketing, Stakeholder Management