Digital Growth & Distribution Lead

Responsibilities

• Direct e-commerce performance. Website product pages, landing pages, merchandising, booking journeys and the prioritised conversion-rate optimisation roadmap.
• Website requirements. Identifying commercial improvements, preparing clear briefs, setting acceptance criteria and working with Tech or external developers to deliver them. Tech owns infrastructure and code; you own the commercial requirement and outcome.
• Measurement and decision support. Analytics quality, tracking requirements, attribution, dashboards, forecasts and clear recommendations for the Marketing Director.
• SEO and AI-search visibility. Technical and on-page priorities, keyword demand, content opportunities, implementation coordination and performance monitoring.
• CRM and lifecycle marketing. Data capture, customer segmentation, automated journeys, email campaign delivery, testing and CRM-attributed revenue reporting.
• Distribution and OTA performance. Product listings, content deployment, inclusions, pricing presentation, rankings, promotional opportunities, account relationships and new-channel onboarding.
• Ventrata and channel connectivity. Product setup, mapping, testing, issue investigation and escalation from a commercial-user perspective.
• Channel mix and economics. Direct-booking share, OTA contribution, commissions, promotional performance and recommendations for shifting demand toward the most profitable channels.
• Product-page performance. Ensuring copy, photography, inclusions, availability information and booking details are accurate, compelling and optimised across owned and partner channels.
• Digital support for corporate and private events. Landing pages, enquiry journeys, lead capture, CRM routing and reporting on the corporate pipeline generated through digital channels.

Requirements

• Experience growing online sales through owned e-commerce, marketplaces, OTAs, ticketing platforms or another digitally bookable environment.
• Strong working knowledge of analytics, tag management, attribution, conversion-rate optimisation, SEO and CRM automation.
• Experience improving websites, landing pages, product pages and online booking journeys.
• An understanding of customer segmentation, lifecycle communications and email performance.
• The ability to manage product and listing data and investigate connectivity or booking-path issues with technical and operational teams.
• Confidence analysing commercial performance and turning data into clear recommendations and priorities.
• Strong relationship-management skills, particularly with external platforms, account managers and technology partners.
• Previous management experience. Travel, tours and experiences, hospitality or leisure experience would be an advantage.

Preferred

• Travel, tours and experiences, hospitality or leisure experience would be an advantage