Digital Content Creator

Responsibilities

• Writing : Write engaging, high-performing digital content for Homes & Antiques and experiment with new formats to maximise reach and audience engagement across all platforms.
• Social media : Create and publish content on Facebook and Instagram and schedule posts when necessary, using Social Bee.
• Newsletters : Create, build and send regular newsletters, adapting existing content for email and supporting the testing of new formats.
• Production : Optimise headlines, upload and format articles in the CMS, fact-check copy and repurpose content for use across multiple platforms.
• Data : Use performance data and audience insights to inform ideas and build on successful content to deliver commercial aims.
• Collaboration : Work collaboratively with the audience development, marketing and other central teams.

Requirements

• Proven ability to produce and manage digital content channels for a media brand delivering engagement and growth.
• Experience and understanding of managing social media channels and newsletters.
• An understanding of how content performs across modern digital platforms, such as Apple News, Google Discover and Google News.
• An understanding of Google Analytics.
• A talented writer who can quickly craft engaging original content and adapt existing material into online content.
• Comfortable fronting person-led content to create meaningful connections with a wide variety of audiences.
• Excellent organisational skills with the ability to manage multiple tasks, prioritise workload and ensure tight deadlines are hit.
• A very keen eye for accuracy and detail.
• A proactive, collaborative attitude and willingness to learn.
• An interest in interiors and/or antiques.

Preferred

• Awareness of digital audience trends and how they influence content formats, angles and packaging.
• The ability to write engaging, platform-specific headlines that help content reach large interiors audiences.
• The ability to interpret data to understand content performance and shape future ideas.
• Experience adapting content for different digital platforms, including newsletters and social media.
• The ability to work quickly and efficiently with knowledge of easy-to-use editing software.
• Familiarity using content management systems.
• Basic image and video editing skills.
• The ability to identify emerging interiors and antiques stories, trends and talking points and turn them into timely, engaging news and features.

Benefits

• Pension contribution matched to 5%
• Season ticket loan
• Hybrid working pattern, flexi start/finish time
• 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
• Option to buy/sell up to 5 days holiday a year
• Enhanced parental leave policies
• Social committee, regular in-house learning events
• 4x life assurance