CRM Senior / CRM Lead - Expression of Interest

Responsibilities

• Lead on client accounts to help them implement winning CRM strategies.
• To take part in pitches for CRM opportunities.
• Create and execute email, RCS/SMS and push marketing campaigns in-platform to engage and retain customers.
• Collaborate with our clients and our design and development colleagues to develop compelling copy and eye-catching creative for campaigns.
• Collaborate with clients and design and development colleagues to support the launch of website/app personalisation experiences.
• Brief technical website/data changes to our technology specialists and client development teams/partners to increase data capture and reporting.
• Solid data processing skills and robust understanding of how to deliver insights with clairty and impact.
• Monitor and analyse campaign and test performance to improve channel ROI.
• Segment customer databases based on custom attributes and event data to personalise campaigns and improve email relevancy.
• Management of client CDP platforms

Requirements

• To be considered for the Senior CRM Specialist role at Impression, you will need to: - Demonstrate capabilities in Email Marketing/CRM/Marketing Automation for at least 3 years. - Have experience in a leading marketing automation tool and demonstrate your ability to learn new technologies - Have commercial experience (ideally agency-side but in-house, brand-side or research also welcomed) - Demonstrate excellent stakeholder management skills - Be a team leader,, capable of building relationships across teams at all levels - Have demonstrable experience managing multiple, sometimes conflicting, deadlines
• Responsibilities To be considered, you will need to demonstrate: - Team working & collaboration - Planning & organising - Communication - Proactivity - Required technical skills

Benefits

• See our: Impression's Benefits Booklet to find out more
• Flexible working at Impression without losing team connections We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate. To maximise our time together, the CRM team head into the office on Wednesdays.