CRM Manager

Responsibilities

• Deliver CRM implementations and ongoing improvements across tools like Bloomreach and Klaviyo.
• Design and build lifecycle journeys (welcome, abandonment, post-purchase, winback, etc.).
• Build email and SMS campaigns and automated flows.
• Run discovery and requirements gathering, then translate that into clean, maintainable builds.
• Own work end-to-end: define milestones, manage dependencies, and keep activity moving through to launch.
• Create lightweight delivery plans (scope, timelines, risks, decision points) and coordinate with client dev and data teams where needed.
• Present recommendations, progress, and results to client stakeholders.
• Run training and enablement for client teams (sessions, documentation, and post-launch adoption support).
• Configure scenarios, campaigns, templates, content blocks, and journey logic.
• Implement and troubleshoot integrations (Shopify, custom events, product feeds).

Requirements

• 3–5 years’ experience in CRM, email marketing, or lifecycle marketing.
• Strong hands-on experience with a CRM/ESP platform (Bloomreach, Klaviyo, Dotdigital, or similar).
• Solid grasp of email marketing fundamentals (deliverability, experimentation, and practical build thinking).
• Experience building automated flows and customer journeys end-to-end.
• Understanding of segmentation and personalisation principles.
• Confidence working with e-commerce businesses and customer lifecycle concepts.
• Clear communication and authority when working with clients.

Preferred

• Bloomreach Engagement experience.
• HTML/CSS for email development and JavaScript for data and tracking.
• Experience with Shopify and event tracking.
• SMS, push, or web personalisation experience (e.g. Tag Manager-based implementations).
• Agency or consultancy experience.
• Relevant certifications.