Creator and Influencer Manager

Responsibilities

• Lead CoppaFeel!’s Content Creator and Influencer work across our always-on content, event portfolio and annual campaign.
• Developing and implementing influencer marketing strategies that drive awareness, reach and engagement among our target audiences.
• Build and nurture relationships with influencers, creators and their agents, ensuring collaborations are authentic and on‑brand.
• Develop and deliver compelling, creator-led content across multiple channels, including social media - with a focus on Tik Tok and Instagram.
• Manage creator negotiations, contracts, budgets, briefs, deliverables and timelines.
• Activate and monitor paid campaigns and boosting across Meta (Ads Manager) and Tik Tok (Spark Ads).
• Respond to briefs from across the charity, translating organisational objectives into engaging creative concepts.
• Provide clear, actionable feedback to creators that maintains the highest possible quality, engagement and accessibility from our creator collaborations.
• Maintain content consistency across all channels, ensuring alignment with CoppaFeel!’s brand, tone of voice and visual identity.
• Track and analyse owned and influencer content performance, providing reports, insights and recommendations for optimisation.

Requirements

• Proven experience in managing creator relationships and content collaborations across multiple platforms.
• Demonstrable experience of working both directly with creators and via agents and agencies.
• Experienced in delivering authentic, long term creator partnerships that deliver against brief objectives.
• Confident turning a creative idea into meaningful content that will deliver reach against CoppaFeel!’s cross organisational objectives.
• Excellent creative and strategic thinking skills, with an ability to generate ideas tailored to youth audiences.
• Confident in using social media analytics tools (Including Sprout Creator) and reporting on performance.
• Ability to manage multiple projects, stakeholders and deadlines, and deliver at pace and scale.
• Experience delivering paid campaigns across Meta Ads Manager and Tik Tok Spark Ads to support Creator content.
• A passion for youth culture, digital trends and purpose-driven storytelling.
• Budget management.

Preferred

• Knowledge of editing tools and techniques and the ability to feedback in detail on creator drafts and content.
• Strong writing, proofreading and editing skills with a keen eye for detail.
• Experience in the charity or not-for-profit sector.
• Understanding of the challenges of communicating health-related messages to young audiences.
• Experience commissioning and managing agencies, creative freelancers and suppliers.

Benefits

• Annual leave entitlement: 22 days, plus office closure at Christmas, a day off on our Founders birthday, and a day off for your birthday.
• Employee Assistance Programme
• Health Cash Plan; cash back on everyday health expenses, as well as a GP advice line and access to PerkBox.
• Access to Self Space training and 1:1 therapy
• Core working hours of 10am to 4pm
• Flex Friday; every other Friday off, offering the time to recharge and ensuring work life balance, while remaining available in case of emergencies
• All annual leave and benefits are pro-rata'd for part time employees.