Conversion Rate Optimisation (CRO) Manager

Responsibilities

• Leading the development and delivery of MAB's CRO strategy across digital channels.
• Creating and managing a programme of A/B and multivariate testing to improve conversion performance.
• Analyse customer behaviour and user journey data to identify opportunities for optimisation.
• Collaborating with marketing, UX and development teams to implement and evaluate test activity.
• Building and maintaining a CRO road map aligned to business objectives and growth targets.
• Reporting on performance, sharing actionable insights and influencing decision-making across the organisation.
• Driving a culture of continuous learning, experimentation and optimisation.

Requirements

• Experience in CRO, digital optimisation or UX-focused activity.
• A strong analytical mindset with a data-driven approach to problem solving.
• Experience running A/B and multivariate testing programmes.
• Knowledge of tools such as Optimizely, Hotjar and Engage.
• Excellent stakeholder management and communication skills.
• The ability to translate complex data into clear recommendations and actions.
• A curious and proactive approach with a passion for continuous improvement.
• Experience of HTML and CSS would be advantageous, but isn’t essential.

Benefits

• Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!
• Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)
• A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
• A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work