CRO Content Manager, AI-First
Puffy
Manchester, UK (Remote)
In-houseFull-timeSenior level6+ years exp.
12 days ago
Head of CRO
London, UK (Remote)
$48K/yr – $72K/yrSenior Level3+ years expFull time
Posted 4 days ago
Job Summary
The CRO Lead will own and drive all conversion testing for two brands, shaping the backlog and test plan, coordinating the CRO agency and internal team, and delivering weekly KPI insights and measurable lifts in conversion, AOV, and revenue per visitor.
- Own the CRO test plan and backlog for both brands
- Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells
- Lead weekly CRO KPI reporting and agency coordination
Job Description
Responsibilities
- Own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells.
- Outcomes (what success looks like) 90-day targets for each outcome are agreed with you before your start date.
- Key Objectives
- - Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first.
- - Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells.
- - Brief, QA and launch tests every week – then call results honestly and ship the winners.
- - Drive measurable lifts in conversion rate, AOV and revenue per visitor.
- - Catch conversion drops the same day and bring the cause and the fix.
- - Manage our CRO agency and decide with the Head of Growth when work moves in-house.
- - Report CRO KPIs weekly and run the weekly CRO & Funnels meeting.
Requirements
- CRO Experience: 3–4+ years running CRO programs for Shopify DTC brands is a must.
- Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV – with the data to back it up.
- Funnels: Experience building and testing paid-acquisition funnels and landing pages.
- Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help.
- Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency.
- Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule.
- Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin.
- No issue working overtime or on the weekends if needed.
- Excellent cultural fit as per our values above.
- Excited to play a big role in scaling the company and work closely with the founder.
Preferred
- Bonus points: subscription or pet brand experience.
Salaries
Posted range
$48K/yr – $72K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1 (100% of company)
Marketing Roles Posted (Last 30 Days)
12
Recent Ads
Traffic Signals
Monthly Visitors
617.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
15.4%
Direct
10.9%
Referral
5%
Social
42.9%
Paid
12.4%
Headcount Trend
Current headcount: ~1
Links
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