Responsibilities

• Own the brand voice and conversion content engine for a $1Billion+ e-commerce brand.
• Build AI workflows that help your team produce stronger content, faster, and make a bold brand believable at the moment of purchase.
• Turn technical product features, customer concerns, and complex briefs into persuasive buying arguments.
• Build a repeatable content system that improves quality, delivery speed, and commercial impact while helping your CRO Copywriter deliver independently.
• Own brand voice, message hierarchy, supporting evidence, and conversion copy; provide email and social teams with brand standards, messaging, copy, and briefs.
• Agree priorities and success measures with your manager; check factual accuracy, substantiation, reasoning, and brand voice before publication; CRO owns test design, implementation, statistical analysis, and the determination of results; Design owns visual execution and interaction design.

Requirements

• Demonstrated AI workflow capability is the primary hiring gate. Show workflows you personally built and used, the inputs, outputs you improved, verification steps, and resulting gains in quality, speed, or business outcomes.
• Exceptional conversion copywriting and editorial judgment, supported by work that preserves brand voice, product accuracy, and substantiated claims.
• Simplifying complex information: demonstrated ability to turn technical product features, customer concerns, and complex briefs into a simple, persuasive buying argument, including explaining what you omitted and why.
• Proven content impact on business performance, with clear evidence of your personal contribution, measured results, and what those results establish.
• 6+ years of progressive content strategy and marketing experience, including at least 2 years directly managing and developing content teams.
• Exceptional ability to translate abstract concepts, leadership mandates, and business goals into concrete creative strategies and execution plans.
• A sharp analytical mindset with deep expertise in CRO, A/B testing methodologies, and web analytics tools, including prioritising opportunities and interpreting experiment findings with specialists.
• Ability to build reusable working standards and coach others to deliver independently.
• Flawless written and verbal English, with hands-on expertise in high-converting copy and high-level strategic documentation.
• Must be willing to work extended hours and weekends as needed.

Preferred

• D2C e-commerce experience
• Understanding of US consumer psychology and messaging that overcomes purchase skepticism

Benefits

• Annual return flight allowance to your home country
• Parking allowance (up to AED 7,800 annually)
• Premium worldwide health coverage (AED 1 Million limit)
• Life insurance & Personal Accident Insurance (24x monthly salary)
• 22 working days annual leave + UAE public holidays
• Relocation Support (International Hires) - UAE work visa sponsorship - International flights & airport transfers - 14-day 4-star hotel accommodation
• Up to $5,000 annual learning budget for courses and certifications
• End of Service Gratuity per UAE law
• Puffy product discount up to 50%
• Eligibility for Leaders Club (premium wellness memberships, leadership retreats)