Content & Social Manager, EMEA

Responsibilities

• Act as the creative lead for social across EMEA, owning the content vision and shaping how content drives our social media strategy across core European markets.
• Lead and evolve Fender's social media strategy, ensuring alignment with global brand direction and local marketing goals.
• Own the content strategy across all EMEA social channels, driving consistent storytelling, tone of voice, and brand identity.
• Write creative treatments and content concepts, and present and sell them to internal stakeholders, securing buy-in and alignment before production.
• Commission, brief, and direct external videographers, editors, and creative partners to produce high-quality content; own the creative direction end-to-end rather than delivering full production hands-on. Owning relationships, briefs, timelines, budgets, and quality control to ensure output is timely and on-brand.
• Stay hands-on with lightweight, social-first content where it adds value, self-shooting DIY formats such as TikToks and Reels, while directing collaborators for anything beyond quick-turn capture.
• Create and execute local integrated campaigns, collaborating with the global creative team and external partners across creative treatments, artist sessions, live content, interviews, and product launches.
• Proactively manage communities, fostering meaningful two-way engagement and cultivating a loyal, positive digital fandom.
• Lead social media reporting, tracking performance, analysing insights, and making actionable recommendations to enhance reach, engagement, and growth.
• Collaborate across departments, including Marketing, Artist Marketing, PR, and Paid Media, to align on messaging, assets, and campaign goals.

Requirements

• Proven experience leading social and content for a major brand, media platform, or creative organisation, ideally across multiple markets or languages.
• A strong creative eye and content instinct, able to develop concepts, write treatments, and set creative direction that translates a brand into scroll-stopping social content.
• Experience commissioning and directing external production, briefing and managing videographers, editors, and creative partners to deliver against a vision, brief, and budget.
• Comfortable owning a content production budget, allocating spend across initiatives and partners, tracking costs, and delivering strong creative value for the investment.
• Comfortable getting hands-on with social-first content when needed, self-shooting quick-turn formats for TikTok, Instagram, and YouTube, without this being the core of the role.
• Confident presenting creative ideas to stakeholders, able to articulate and sell a concept and win alignment across teams.
• In-depth knowledge of all major social platforms (Instagram, TikTok, Facebook, YouTube, Reddit) and how to build audiences within each.
• Experience with emerging technologies including AI tools for content ideation, scheduling, community engagement, or analytics, with a proactive mindset towards testing and adopting new solutions.
• Data-driven mindset, fluent in tools such as Sprinklr, Meta Business Suite and Google Analytics, with the ability to derive insight and take action.
• Track record of driving growth and engagement, with examples of campaigns that delivered results and built brand affinity.