Responsibilities

• Organic pipeline: Own how Cronofy gets discovered and cited across search engines and AI assistants (SEO and AEO) – one of our largest and best converting sources of pipeline. Set the strategy, execute the plan, and be accountable for the growth in pipeline.
• Distribution engine: Build the organic reach that means our content works harder than its first publish – how it travels through LinkedIn, communities, newsletters and the people who carry it. This is not something we excel at, so you'll get to truly design it rather than inherit it.
• AI-powered: You believe that AI doesn’t automatically mean AI slop, but use AI as a force multiplier for research, drafting and analysis as well as empowering others around you to get high quality content faster – behaving more like an editor than an isolated copywriter. We've invested heavily in our Claude Code workspace: you'll make the most of it and directly build and extend skills and agents, while developing our tone of voice and holding ourselves to a high standard.
• Partnership with experts: Our best content often comes from subject matter experts – founders, engineers, salespeople, customers. Interview them, mine recorded customer calls, and turn what they know into content with a point of view.
• Expected outcomes within 12 months: a measurable increase in organic pipeline against the baseline we'll share with you, a proven distribution model we can scale, and an effective content system the rest of the team visibly uses.

Requirements

• Experience: 5+ years in B2B content, SEO/organic growth, or both.
• AI: you can demonstrate the skills you’ve built and what you learned in the process – and are excited about the possibilities without being naive about the challenges and shortcomings.
• Craft: You can show us published long-form where you clearly understood the subject rather than paraphrasing it – and tell us what it changed for the business.
• Search fluency: You’ve seen first hand how search engines and AI assistants find, judge and cite content, and you've acted on it despite a fast evolving space.
• Editorial leverage: You've edited other people's work (human or AI-drafted) to a standard, and can describe your bar.
• Mindset: Accountable to a number, comfortable with ambiguity, and biased to publish and learn over polish and delay.

Benefits

• Pension scheme matched at 5% (gross)
• 25 days holiday in addition to flexible national holidays
• 6 personal development days per year to use for learning and development, charitable causes or similar
• Private medical care with Bupa
• Medicash Proactive cash plan for dental, optical etc.
• Life Assurance at 4x your salary
• Employee equity scheme