Content Executive

Responsibilities

• Producing engaging and impactful B2B copy (long and short form) about passive fire protection brands
• Maintaining the tone of voice for multiple brands while increasing customer interaction with websites, newsletters, social channels, etc.
• Liaising with the marketing agency to manage allocated projects and help drive outcomes
• Optimising existing content for SEO and GEO
• Managing social media channels and working with the Marketing Manager to plan social schedules (organic) and targeted ads
• Contributing to internal messaging, publications, and corporate literature
• Representing our brands at events such as conferences, award ceremonies, and exhibitions

Requirements

• Ideally educated to degree level in English, Marketing, Communications, Journalism or a related discipline, although relevant experience will also be considered
• Previous experience in a marketing, content, copywriting or communications role is desirable, but not essential
• Strong written English with excellent spelling, grammar and attention to detail is essential
• Experience of writing content for digital channels would be advantageous
• An understanding of SEO principles and writing content for search engines is desirable
• Familiarity with social media platforms and content management systems would be advantageous
• Experience within a B2B, technical, construction or manufacturing environment would be beneficial, but is not essential
• Willingness to undertake relevant training and develop knowledge of passive fire protection, our products and the markets we serve is essential

Preferred

• Experience within a B2B, technical, construction or manufacturing environment would be beneficial, but is not essential
• Familiarity with social media platforms and content management systems would be advantageous
• Experience of writing content for digital channels would be advantageous
• An understanding of SEO principles and writing content for search engines is desirable