Trade Event Marketing Manager
The Assembly
Brentwood, Havering, UK (On-site)
£30K/yr - £40K/yrIn-houseContractMid level
21 hrs ago
Consumer Event Marketing Manager
London, UK (On-site)
£50K/yr – £60K/yrSenior Level3+ years expFull time
Posted 4 hrs ago
Job Summary
Own and execute the annual marketing strategy while building a rolling activation calendar, lead audience segmentation and persona development, and drive consistent, data-driven reporting across the team.
- Set and track sales targets with clear ownership and deadlines
- Coach the team to maintain structured reporting and proactive adjustments
- Oversee premium positioning, digital spend, and partner/agency collaboration
Job Description
Responsibilities
- Bring structure to the marketing function, building a rolling 3–4 week activation calendar across all channels, with clear ownership and deadlines
- Own and deliver the annual marketing strategy, with clear daily, weekly and annual sales targets
- Develop a yearly strategic plan aligned to revenue objectives, including audience personas and tone of voice
- Set a regular in-week sales-reporting rhythm so the team can make proactive, timely adjustments
- Build a centralised tracker combining daily ticket sales, revenue and channel-level conversion data
- Run weekly reviews against targets and coach the team on consistent, structured reporting
- Segment audiences (previous buyers, subscribers, engaged non-buyers) and lead the development of evidence-based personas using survey and channel data
- Own the messaging framework, clearly differentiating the portfolio’s premium positioning from competitors
- Broaden campaign appeal beyond the core enthusiast audience through lifestyle-led content and messaging
- Direct and challenge agency performance on paid social, improving targeting, content variety and spend efficiency
Requirements
- Essential: at least 3 years’ marketing experience on B2C/consumer exhibitions or ticketed consumer shows, with direct ownership of visitor ticket sales
- Proven track record of hitting ticket and revenue targets, including experience with event pricing structures and hospitality/premium ticket tiers
- Experience in a premium or luxury brand environment is a strong advantage
- Confident managing and challenging external agencies (paid social, PR)
- Skilled in audience segmentation, persona development and messaging strategy
- Hands-on experience across paid social, email marketing platforms and website conversion optimisation
- A natural coach and people manager, comfortable developing junior team members
- Highly organised, with strong reporting and tracking discipline
Preferred
- Experience in a premium or luxury brand environment is a strong advantage
TEMBO Ltd
TEMBO is a specialist partner to event and media businesses. We provide marketing, content, training, and consultancy services that help event teams plan, promote, and deliver successful events.Through our agency model and network of experienced event marketing professionals, consultants, conference producers, and industry trainers, TEMBO delivers strategic and practical support on both a project and long-term basis.Operating across the UK and internationally, TEMBO helps organisations strengthen performance and build capability for the future.Founded in 2014 in London, TEMBO has five core service areas: MARKETING AGENCY, MARKETING PEOPLE, CONTENT, CONSULTANCY, and TRAINING.
Salaries
Posted range
£50K/yr – £60K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
31 (51% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
1.8K
Traffic Source Mix
Search
37.7%
Direct
42.1%
Referral
15.6%
Social
3.6%
Paid
0.9%
Headcount Trend
Current headcount: ~60
Links
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