Responsibilities

• Develop and implement strategic marketing plans to meet organisational objectives.
• Analyse market trends and competitor activities to identify opportunities and threats.
• Ensure consistent brand messaging and positioning across all marketing channels.
• Collaborate with internal teams to maintain brand integrity and enhance brand recognition.
• Create, execute and nurture digital marketing campaigns, including social media, email marketing, online and paid advertising.
• Utilise SEO and SEM strategies to optimise online presence and drive traffic to event websites.
• Oversee and nurture the B2B Database to create a highly targeted audience of engaged professionals & decision makers from within the industry.
• Lead the development of compelling and relevant content for various marketing channels, including blogs, email, social media, and press releases.
• Collaborate with design teams to create visually appealing and effective marketing collateral.
• Implement targeted promotion strategies to increase event attendance and engagement.

Requirements

• Proven experience across relevant marketing roles.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms.
• Experience managing social handles, monitoring metrics, and guiding growth.
• Confidence in forming and maintaining strong relationships with external partners & sponsors.

Preferred

• Experience in the Trade events & exhibitions space would be advantageous.