Attendee Marketing Manager

Responsibilities

• Audience Growth
• Own attendee acquisition strategy across the Seatrade Maritime portfolio.
• Develop integrated marketing plans aligned to commercial and event objectives.
• Drive visitor registration, attendance, engagement and retention.
• Identify opportunities to grow new audience segments and markets.
• Build customer journeys across the entire attendee lifecycle.
• Campaign Management
• Plan and execute multi-channel campaigns including: Email marketing Organic and paid social Website optimisation Content marketing Partnerships Media Paid digital channels Ensure campaigns are delivered on time and within budget.
• Continually optimise campaigns using performance data.
• Customer Insight

Requirements

• 5+ years’ experience in B2B marketing, event marketing or audience marketing.
• Proven experience delivering integrated marketing campaigns.
• Strong understanding of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills with the ability to translate data into action.
• Strong project management and organisational skills.
• Outstanding written and verbal communication.
• Experience managing multiple campaigns simultaneously.
• Collaborative, proactive and commercially focused.

Preferred

• Experience marketing exhibitions, conferences or live events.
• Experience marketing to maritime, logistics, supply chain or industrial sectors.
• Knowledge of customer segmentation and lifecycle marketing.
• Experience with Eloqua, IIRIS, Core, Google Analytics and Power BI.
• Experience working across international markets.
• Customer obsessed
• Commercially minded
• Curious and insight-driven
• Collaborative
• Agile and adaptable

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
• When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world