Client Director

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 9 days ago

Job Summary

Own and drive a proactive, partner-led integration strategy for Boots campaigns, turning marketing plans into strategic partnerships while linking Boots Marketing, Customer, Commercial, Trading and agency ecosystems. Lead cross-functional programmes, surface opportunities early, and manage a clear pipeline with visibility on performance and risks.

Job Description

Responsibilities

  • Build a proactive integration strategy around Boots’ biggest campaigns, launches and retail moments.
  • Bring brands into the conversation earlier, turning annual marketing plans into bigger, more strategic partnerships.
  • Be the strategic link across Boots Marketing, Customer, Commercial, Trading, WPP and wider agency partners.
  • Bring the full BMG proposition together to create seamless, impactful customer experiences.
  • Ensure BMG is represented consistently and compellingly across agency, supplier and non-endemic channels.
  • Unite Client Directors, Campaign and specialist teams to create opportunities that are ambitious, commercial and deliverable.
  • Spot opportunities ahead of the curve and create a strong pipeline for sustainable commercial growth.
  • Drive complex cross-functional projects and give leadership clear visibility of performance, pipeline, risks and opportunities.

Requirements

  • Significant experience working with media or creative agencies, with a strong understanding of integrated campaigns from strategy through to activation and measurement.
  • A clear understanding of how retail media fits into wider brand and agency plans without compromising creative quality or customer experience.
  • Able to turn complex marketing strategies into commercial opportunities and lead large, cross-functional programmes.
  • Confident building relationships and influencing senior agency, brand and C-suite stakeholders.
  • Strong knowledge of how ATL, BTL and retail media work together across the customer journey.
  • Experience developing propositions and bringing commercial, marketing and operational teams behind a shared vision.
  • Comfortable managing forecasts, pipelines and performance while balancing commercial opportunities with operational delivery.
  • An excellent communicator, presenter and negotiator who can bring different stakeholders and priorities together.

Benefits

  • ● 10% discretionary bonus
  • ● £1,800 yearly wellbeing fund (on top of your salary!)
  • ● Free Headspace subscription
  • ● £500 yearly “Uni Fund” for learning
  • ● 4 extra Wellbeing Days off per year
  • ● Annual Summer conference + year-round celebrations
  • ● 4pm finishes every Friday
  • ● Flexible and hybrid working
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SMG

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers. We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth.Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.Our brilliant people are the ones who make change happen. Straight-talking, fiercely driven, and with a thirst for challenging the status quo, we’re united in spirit and culture. Positively disrupting retail and creating campaigns with impact, we’re taking everyone with us on extraordinary adventures in connected commerce.

Founded in 2016
London, England, GBR
621 employees (71 in marketing)

Marketing Team

Marketing Team Size
53 (9% of company)
Median Tenure
12 years
Marketing Roles Posted (Last 30 Days)
6

Traffic Signals

Monthly Visitors
20.2K
Traffic Source Mix
Search
33.3%
Direct
48.1%
Referral
9.3%
Social
7.8%
Paid
1.2%

Headcount Trend

Current headcount: ~621

News about SMG

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Client Director

SMG · London, UK · Hybrid