Responsibilities

• Plan, build, and optimize paid advertising campaigns across platforms such as Meta, TikTok, Google, and other relevant channels to support influencer and UGC-led initiatives.
• Daily responsibilities include audience research, keyword and interest targeting, budget allocation, performance monitoring, A/B testing of creatives and copy, and continual optimization to achieve clear KPIs such as ROAS, CPC, and CPA.
• Collaborating with influencer and content teams to align paid strategies with organic and affiliate efforts, preparing regular performance reports, and providing data-driven recommendations.
• Stay current on platform updates, best practices, and emerging ad formats to keep campaigns competitive and compliant.

Requirements

• Strong skills in paid media strategy and execution across key platforms (e.g., Meta Ads, TikTok Ads, Google Ads) with experience managing end-to-end campaigns.
• Proficiency in campaign optimization, including A/B testing, bid and budget management, audience segmentation, and creative performance analysis.
• Data analysis and reporting skills, including the ability to interpret metrics, build dashboards, and translate insights into clear action plans.
• Experience collaborating with influencer, UGC, and marketing teams to integrate paid campaigns with broader brand and affiliate strategies.
• Familiarity with tracking and attribution tools (e.g., pixels, UTMs, analytics platforms) and basic knowledge of conversion rate optimization.
• Excellent written and verbal communication skills, with the ability to explain complex performance data to non-technical stakeholders.
• Ability to work independently in a remote environment, manage multiple campaigns concurrently, and meet deadlines in a fast-paced setting.

Preferred

• Previous experience in influencer marketing, e-commerce, or performance marketing is preferred; agency experience is a plus.