Advertising and Marketing Executive – Property Lettings & Management

Responsibilities

• Advertising & Marketing Strategy
• Develop and coordinate advertising and marketing plans to promote residential properties and property management services.
• Prepare and maintain marketing calendars covering property listings, promotional campaigns and digital advertising activities.
• Support the implementation of marketing strategies to increase brand awareness, improve online visibility and generate genuine enquiries.
• Research target audiences, property market developments and competitor advertising activities.
• Recommend improvements to marketing approaches based on campaign results and market research.
• Digital Marketing & Content Management
• Create and maintain engaging marketing content for company websites, property advertising platforms and social media channels.
• Prepare accurate property descriptions, promotional materials, brochures, advertisements and email marketing content.
• Coordinate digital advertising campaigns and social media marketing activities within approved budgets.

Requirements

• Relevant experience or demonstrable practical skills in advertising, marketing, digital content creation or a related field.
• Good understanding of digital marketing techniques, social media platforms and online advertising.
• Strong written and verbal communication skills, with the ability to produce accurate and engaging marketing content.
• Ability to research markets, evaluate advertising performance and present findings clearly.
• Good organisational skills and the ability to manage multiple marketing tasks and deadlines.
• Competence in Microsoft Office and familiarity with digital marketing tools.
• Strong attention to detail and ability to work independently and collaboratively.

Preferred

• A degree or relevant qualification in Marketing, Advertising, Business Management, Communications or a related discipline.
• Previous experience in property marketing, residential lettings, estate agency or property management.
• Familiarity with property advertising websites, content management systems and social media marketing tools.
• Experience with marketing analytics, campaign reporting and digital content optimisation.
• Understanding of the London residential rental market.