AI Marketing Prompt Engineer

Responsibilities

• Turn complex marketing and communications briefs into clear, effective and structured prompts for generative AI tools.
• Design, test and refine multi-step prompt approaches for campaigns, articles, scripts and other marketing content.
• Create and maintain a central library of reusable prompt templates, guidance and best practice examples.
• Evaluate AI-generated content for quality, accuracy, tone of voice, brand alignment and appropriate use.
• Explore new AI tools and techniques, identifying practical use cases that improve speed, consistency and productivity.
• Coach Marketers and Content Creators, helping them build confidence while following security, risk and governance standards.

Requirements

• Experience in copywriting, content strategy, technical writing, digital marketing or a similar role combining creativity and analysis is essential.
• Excellent command of written English and tone of voice.
• Logical approach to breaking down briefs and testing outputs.
• Hands-on curiosity about generative AI tools.
• Ability to explain technical ideas in practical, accessible language.
• Able to work independently and apply sound judgement in a regulated environment.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.