Head of MarTech Products & Strategy

Responsibilities

• Define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business.
• Product manage a Martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning.
• Provide strategic leadership across our Adobe ecosystem, helping us unlock greater value from platforms including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Analytics, Adobe Target and Real-Time CDP.
• Working closely with colleagues across Marketing, Digital, Data, Customer Science and Technology, ensure our investments deliver better customer experiences, stronger commercial outcomes and sustainable growth.
• Shape how we engage more than 21 million customers through increasingly relevant, connected and personalised experiences.

Requirements

• Significant leadership experience in MarTech, CRM, customer engagement, digital product management or personalisation environments
• Proven track record of defining product strategies, managing large investment portfolios and delivering measurable business outcomes
• Deep knowledge of modern MarTech ecosystems, including Adobe Experience Cloud, Customer Data Platforms (CDPs), marketing automation, journey orchestration and digital analytics platforms
• Strong understanding of customer lifecycle marketing, omnichannel engagement, personalisation and AI-enabled customer experiences at scale
• Experience building and leading high-performing product teams, influencing senior stakeholders and operating effectively across complex, matrix organisations

Benefits

• Salary from £120K - £150K + bonus + excellent benefits ( depending on location, skills, experience, and qualifications)
• Bonus opportunity – 25% of annual salary Actual amount depends on your performance and Aviva’s.
• Generous pension scheme eg if you put in 8%, Aviva adds 14%.
• 29 days holiday plus bank holidays, with the option to buy or sell up to 5 days
• Aviva-funded Private Medical Benefit to help you get expert support when you need it
• Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others