Advertising and marketing associate professionals for Japanese Restaurant Chain

Responsibilities

• Develop and implement marketing strategies to increase brand awareness and customer engagement.
• Manage and grow the restaurant's social media presence across Instagram, Facebook, TikTok, Google Business Profile, and other digital platforms.
• Create engaging content including photography, videography, promotional graphics, short-form videos, and marketing materials.
• Manage the restaurant's presence on Chinese social media platforms including Little Red Book (Xiaohongshu), WeChat, Douyin, and RedNote, promoting the restaurant to Chinese residents, students, tourists, and visitors in the UK.
• Develop Chinese-language marketing content and promotional campaigns tailored to target audiences.
• Coordinate influencer, KOL (Key Opinion Leader), and content creator collaborations across UK and Chinese social media channels.
• Plan and execute seasonal promotions, special events, product launches, and customer loyalty campaigns.
• Manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and relevant Chinese digital marketing platforms.
• Monitor online reviews and customer feedback, responding professionally to maintain a positive brand reputation.
• Build relationships with local businesses, universities, gyms, hotels, tourism organisations, and community groups to generate new business opportunities.

Requirements

• Previous experience in marketing, digital marketing, social media management, communications, or a related field.
• Strong understanding of social media marketing and content creation.
• Experience managing Chinese social media platforms such as Little Red Book (Xiaohongshu), WeChat, Douyin, or similar platforms is highly desirable.
• Excellent written and verbal communication skills.
• Ability to create engaging visual and video content.
• Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Knowledge of digital advertising platforms and campaign analytics.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Passion for hospitality, food, customer service, and cultural marketing.

Preferred

• Bachelor's (preferred)

Benefits

• Casual dress
• Company pension
• Discounted or free food
• Employee discount
• Flexitime
• Free fitness classes
• Sick pay
• Store discount
• UK visa sponsorship