Account Based Marketing Manager

Responsibilities

• Build targeted outbound and nurture programmes
• Work with account teams to map and identify priority audiences, whitespace and new buying groups.
• Research accounts and stakeholders to understand who we need to reach and what will get their attention.
• Build and execute targeted outbound email and nurture programmes using tools such as LinkedIn Sales Navigator and Sales Loft.
• Write compelling emails, sequences and messaging that are highly relevant and provocative but charming and personal – not generic marketing.
• Test, learn and optimise activity based on engagement and commercial outcomes.
• Leverage Mintel's treasure trove of consumer intelligence and work with our Principal Strategists and experts to identify the insights and content most relevant to each account.
• Curate and repackage Mintel's thinking into sharp campaigns, conversation starters and client communications.
• Find creative ways to connect Mintel's expertise to the issues and opportunities that matter to individual clients by researching our clients and reading materials like Corporate Reports.
• Work closely with Account Directors and Account Managers to plan activity and coordinate follow-up.

Requirements

• A strong track record in B2B outbound, business development, ABM or demand generation with at least 3 years of experience.
• Experience creating tailored email campaigns, sequences and nurture flows, ideally using Sales Loft or similar platforms.
• Excellent written communication skills and an instinct for messaging that gets senior audiences to engage.