Responsibilities

• Develop, implement, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, and other relevant channels.
• Conduct audience research, keyword analysis, and competitor benchmarking to identify growth opportunities.
• Monitor performance daily and optimize budgets, bidding, targeting, creatives, and landing pages.
• Track metrics such as CTR, CPC, CPA, ROAS, conversion rates, and CAC.
• Create detailed performance reports and provide actionable insights to stakeholders.
• Collaborate with creative, content, and web teams to craft effective ad creatives and landing page experiences.
• Manage advertising budgets to achieve goals and maximize ROI.
• Implement and maintain tracking systems using GA4, GTM, Meta Pixel, and other analytics tools.
• Stay informed about industry trends, platform updates, and emerging digital marketing technologies.
• Conduct A/B testing to improve performance and identify optimization opportunities.

Requirements

• 5+ years of experience managing paid media campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other platforms.
• Experience with GA4, GTM, and conversion tracking implementation.
• Strong analytical skills with data-driven decision making.
• Proficiency in Microsoft Excel or Google Sheets for reporting.
• Excellent communication and project management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred

• Google Ads, Meta Blueprint, or other digital marketing certifications.
• Experience with marketing automation platforms and CRM systems.
• Knowledge of SEO, CRO, and attribution modeling.
• Experience working in an agency or high-growth business environment.

Benefits

• Casual dress
• On-site parking