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Marketing jobs

740 marketing jobs

1 month ago

Senior Customer Lifecycle Strategy Manager

ZoomInfo Technologies LLC

Bethesda, MD (On-site)Full time$94K/yr – $134K/yr

1 month ago

Manager, Global Loyalty Marketing (Lifecycle)

IHG

Atlanta, GA (Hybrid)Full time$94K/yr – $110K/yr

1 month ago

Senior Director, Lifecycle Marketing

GEICO

New York City, NY (Hybrid)Full time$195K/yr – $315K/yr

1 month ago

CRM & Lifecycle Marketing Manager

Amrize

Chicago, IL (Unknown)Full time$83K/yr – $167K/yr

1 month ago

Senior Director, Lifecycle Marketing

GEICO

Bethesda, MD (Hybrid)Full time$195K/yr – $315K/yr

1 month ago

Senior Lifecycle Marketing Account Manager

Red Antler

USA (On-site)Full time$100K/yr – $110K/yr

1 month ago

Email & Lifecycle Marketing Manager

ProCaps Labs

Broomfield, CO (Hybrid)Full time$90K/yr – $110K/yr

1 month ago

Lifecycle Marketing Manager

Mastermind.com

Phoenix, AZ (On-site)Full time$95K/yr – $110K/yr

1 month ago

Lifecycle Marketing Specialist

America's Test Kitchen

Boston, MA (Hybrid)Full time$70K/yr – $75K/yr

1 month ago

Director of Lifecycle Marketing

In Tandem

USA (Remote)Full time$160K/yr – $185K/yr

1 month ago

Lifecycle Marketing Director

Gardyn

USA (Remote)Full time$160K/yr – $180K/yr

1 month ago

Director, CRM & Customer Lifecycle Marketing

Curaleaf

Stamford, CT (On-site)Full time$156K/yr – $173K/yr

1 month ago

Senior Manager, Global Loyalty Marketing (Lifecycle)

IHG

Atlanta, GA (Hybrid)Full time$115K/yr – $135K/yr

1 month ago

Lifecycle Marketing Manager

Pearl Banyan Capital LLC

Albuquerque, NM (Remote)Full time$70K/yr – $80K/yr

1 month ago

Head of Lifecycle Marketing

Happy Money

USA (Remote)Full time$155K/yr – $220K/yr

1 month ago

Experiential & Lifecycle Marketing Manager

West Palm Beach, FL (On-site)Full time

1 month ago

Lifecycle Marketing Lead

Rylo

New York City, NY (On-site)Full time$100K/yr – $200K/yr

1 month ago

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$110K/yr – $125K/yr

2 months ago

Lifecycle Marketing Manager (Klaviyo Specialist)

Future Digital

Austin, TX (Remote)Full time

2 months ago

Sr. Analyst, User Lifecycle Analytics

Paramount

New York City, NY (On-site)Full time$99K/yr – $147K/yr

All Lifecycle Marketing roles in the US

Get alerts for this search

All Lifecycle Marketing roles in the US

Get alerts for this search

740 jobs

Senior Customer Lifecycle Strategy Manager

ZoomInfo Technologies LLC

Bethesda, MD (On-site)

$94K/yr - $134K/yrIn-houseFull-timeSenior level8+ years exp.

1 month ago

Manager, Global Loyalty Marketing (Lifecycle)

IHG

Atlanta, GA (Hybrid)

$94K/yr - $110K/yrIn-houseFull-timeSenior level8+ years exp.

1 month ago

Senior Director, Lifecycle Marketing

GEICO

New York City, NY (Hybrid)

$195K/yr - $315K/yrIn-houseFull-timeSenior level10+ years exp.

1 month ago

CRM & Lifecycle Marketing Manager

Amrize

Chicago, IL (Unknown)

$83K/yr - $167K/yrIn-houseFull-timeSenior level8+ years exp.

1 month ago

Senior Director, Lifecycle Marketing

GEICO

Bethesda, MD (Hybrid)

$195K/yr - $315K/yrIn-houseFull-timeSenior level12+ years exp.

1 month ago

Senior Lifecycle Marketing Account Manager

Red Antler

USA (On-site)

$100K/yr - $110K/yrAgencyFull-timeSenior level6+ years exp.

1 month ago

Email & Lifecycle Marketing Manager

ProCaps Labs

Broomfield, CO (Hybrid)

$90K/yr - $110K/yrIn-houseFull-timeSenior level8+ years exp.

1 month ago

Lifecycle Marketing Manager

Mastermind.com

Phoenix, AZ (On-site)

$95K/yr - $110K/yrIn-houseFull-timeSenior level4+ years exp.

1 month ago

Lifecycle Marketing Specialist

America's Test Kitchen

Boston, MA (Hybrid)

$70K/yr - $75K/yrIn-houseFull-timeMid level3+ years exp.

1 month ago

Director of Lifecycle Marketing

In Tandem

USA (Remote)

$160K/yr - $185K/yrIn-houseFull-timeDirector/executive8+ years exp.

1 month ago

Lifecycle Marketing Director

Gardyn

USA (Remote)

$160K/yr - $180K/yrIn-houseFull-timeDirector/executive10+ years exp.

1 month ago

Director, CRM & Customer Lifecycle Marketing

Curaleaf

Stamford, CT (On-site)

$156K/yr - $173K/yrIn-houseFull-timeDirector/executive8+ years exp.

1 month ago

Senior Manager, Global Loyalty Marketing (Lifecycle)

IHG

Atlanta, GA (Hybrid)

$115K/yr - $135K/yrIn-houseFull-timeSenior level8+ years exp.

1 month ago

Lifecycle Marketing Manager

Pearl Banyan Capital LLC

Albuquerque, NM (Remote)

$70K/yr - $80K/yrIn-houseFull-timeMid level4+ years exp.

1 month ago

Head of Lifecycle Marketing

Happy Money

USA (Remote)

$155K/yr - $220K/yrIn-houseFull-timeSenior level8+ years exp.

1 month ago

Experiential & Lifecycle Marketing Manager

West Palm Beach, FL (On-site)

AgencyFull-timeMid level5+ years exp.

1 month ago

Lifecycle Marketing Lead

Rylo

New York City, NY (On-site)

$100K/yr - $200K/yrIn-houseFull-timeSenior level5+ years exp.

1 month ago

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$110K/yr - $125K/yrIn-houseFull-timeMid level4+ years exp.

1 month ago

Lifecycle Marketing Manager (Klaviyo Specialist)

Future Digital

Austin, TX (Remote)

AgencyFull-timeMid level3+ years exp.

2 months ago

Sr. Analyst, User Lifecycle Analytics

Paramount

New York City, NY (On-site)

$99K/yr - $147K/yrIn-houseFull-timeSenior level3+ years exp.

2 months ago

ZoomInfo Technologies LLC

Senior Customer Lifecycle Strategy Manager

Bethesda, MD (On-site)

$94K/yr – $134K/yrSenior Level8+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own lifecycle marketing from the ground up and orchestrate end-to-end journeys from onboarding to renewal across touchpoints and channels.

Lifecycle ownership: define journeys from onboarding to renewal and expansion across key channels.
Cross-functional orchestration: align touchpoints, messaging, and digital experiences with product and sales.
Measurement and AI enablement: establish KPIs and use AI-assisted content to speed lifecycle execution.

Job Description

Responsibilities

Build the company’s lifecycle marketing and customer journey strategy from the ground up
Design scalable customer journeys across onboarding, adoption, engagement, expansion, and retention
Develop customer segmentation and behavioral engagement frameworks
Partner cross-functionally to align customer touchpoints, communications, and digital experiences
Build lifecycle programs across email, in-app guidance, education, webinars, community, and customer engagement channels
Create scalable messaging and content leveraging AI-assisted workflows and internal subject matter expertise
Identify friction points and gaps across the customer experience and drive improvements
Establish lifecycle measurement frameworks, KPIs, and optimization strategies
Help shape the future-state vision for digital customer engagement and journey orchestration
Documentation and reporting of lifecycle journeys against KPIs and product adoption metrics

Requirements

8+ years of experience in lifecycle marketing, customer engagement, digital customer experience, or customer journey strategy within B2B SaaS
Proven experience building modern and dynamic lifecycle programs and customer journeys from the ground up
Strong understanding of SaaS onboarding, adoption, retention, and expansion motions
Experience operating as a senior-level IC and influencing cross-functional stakeholders
Ability to balance strategic thinking with hands-on execution
Strong writing and communication skills
Experience leveraging AI tools to accelerate content development and lifecycle execution
Familiarity with lifecycle and customer engagement platforms Pendo, Marketo, SendGrid, Salesforce preferred
Strong systems-thinking and analytical mindset
Comfortable operating in ambiguity and building processes from scratch

Preferred

Benefits

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Build the company’s lifecycle marketing and customer journey strategy from the ground up
Design scalable customer journeys across onboarding, adoption, engagement, expansion, and retention
Develop customer segmentation and behavioral engagement frameworks
Partner cross-functionally to align customer touchpoints, communications, and digital experiences
Build lifecycle programs across email, in-app guidance, education, webinars, community, and customer engagement channels
Create scalable messaging and content leveraging AI-assisted workflows and internal subject matter expertise
Identify friction points and gaps across the customer experience and drive improvements
Establish lifecycle measurement frameworks, KPIs, and optimization strategies
Help shape the future-state vision for digital customer engagement and journey orchestration
Documentation and reporting of lifecycle journeys against KPIs and product adoption metrics

Requirements

8+ years of experience in lifecycle marketing, customer engagement, digital customer experience, or customer journey strategy within B2B SaaS
Proven experience building modern and dynamic lifecycle programs and customer journeys from the ground up
Strong understanding of SaaS onboarding, adoption, retention, and expansion motions
Experience operating as a senior-level IC and influencing cross-functional stakeholders
Ability to balance strategic thinking with hands-on execution
Strong writing and communication skills
Experience leveraging AI tools to accelerate content development and lifecycle execution
Familiarity with lifecycle and customer engagement platforms Pendo, Marketo, SendGrid, Salesforce preferred
Strong systems-thinking and analytical mindset
Comfortable operating in ambiguity and building processes from scratch

Preferred

Benefits

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.