Senior Director, Lifecycle Marketing at GEICO | Bethesda, MD | $195K/yr – $315K/yr

GEICO

Senior Director, Lifecycle Marketing

Bethesda, MD (Hybrid)

$195K/yr – $315K/yrSenior Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize post-acquisition lifecycle with data-driven personalization, cross-sell, and omnichannel journeys that drive retention and CLV for a regulated consumer business.

Lifecycle ownership: Build and scale onboarding, renewal, and loyalty programs across touchpoints.
Retention & cross-sell: Identify churn drivers, trigger-based offers, and multi-product adoption to lift CLV.

Job Description

Responsibilities

Engagement & Retention Strategy: Own and scale the customer engagement and retention strategy across the policy lifecycle, including onboarding, renewal, and loyalty
Identify key churn drivers and design proactive strategies to improve retention and reduce policy lapse
Leverage storytelling to show customers what they can expect from GEICO if/when they need us, building trust over time
Cross-Sell & Customer Growth: Lead strategy and execution for multi-product adoption, increasing cross-sell between insurance lines (e.g., bundling auto, home, renters)
Implement data-driven triggers to promote relevant coverage at the right life moments (e.g., moving, life events, policy changes)
Personalization & Customer Journeys: Partner with Marketing Analytics to develop advanced segmentation models based on customer behavior, risk profile, tenure, and lifecycle stage
Design and deploy highly personalized, omnichannel journeys (email, SMS, app, direct mail, etc.)
Martech, Data & Analytics: Oversee lifecycle marketing technology stack to enable real-time, trigger-based marketing
Define measurement frameworks tied to retention, cross-sell conversion, customer lifetime value (CLV), and engagement
Experimentation & Optimization: Build a rigorous test-and-learn culture, running A/B and multivariate tests across messaging, timing, and offers

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers