Senior Director, Lifecycle Marketing

New York City, NY (Hybrid)

$195K/yr – $315K/yrSenior Level10+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end lifecycle engine for retention and cross-sell in a regulated consumer-insurance setting, with omnichannel journeys and data-driven optimization.

  • Lifecycle ownership: retention, cross-sell, and CLV across onboarding, renewal, and loyalty.
  • Personalized journeys: segmentation, triggers, and messaging across email, SMS, app, and direct mail.
  • Team leadership: build, KPI rhythm, and collaboration with Product Marketing, Technology, and Brand.

Job Description

Own and scale the lifecycle engine for retention, cross-sell, and loyalty across insurance products, with data driven storytelling and omnichannel journeys.

  • Lifecycle ownership: retention, cross-sell, and CLV optimization across onboarding, renewal, and loyalty.
  • Data driven journeys: segmentation, triggers, and personalized messaging across email, SMS, app, and direct mail.
  • Team and governance: build and lead lifecycle marketing, set KPIs, and partner with Product Marketing, Technology, and Brand.
GEICO logo

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936
Chevy Chase, Maryland, USA
31K employees (459 in marketing)

Traffic Signals

Monthly Visitors
13.1M
Traffic Source Mix
Search
31.3%
Direct
62.4%
Referral
4.3%
Social
0.2%
Paid
1.7%

Headcount Trend

Current headcount: ~31K

Marketing Team

Marketing Team Size
283 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
6

Recent News