Responsibilities

• Own and lead the strategy, planning, and execution of Banyan’s email and SMS/RCS programs in Klaviyo.
• Manage and continuously improve automated flows and customer journeys including welcome series, post-purchase, cross-sell, win-back, browse abandonment, and more.
• Own the campaign calendar alongside our Brand Content Project Manager, making sure messaging is well-timed and aligned with launches, promotions, and seasonal moments.
• Explore and integrate RCS where it makes sense, staying curious about what’s possible as the channel evolves.
• Own the marketing strategy for Banyan’s subscription program, using Klaviyo and Skio to drive retention and lifetime value.
• Build and optimize cancellation save flows, churn-risk interventions, and payment recovery sequences with clear benchmarks and a genuine interest in improving them.
• Manage the full subscriber communication arc: renewal reminders, swap and skip messaging, surprise and delight moments, upsell campaigns, and everything in between.
• Partner with our Digital Experience Lead on Skio configuration and any technical integrations that shape the subscriber experience.
• Own Banyan’s future loyalty program, beginning from program conception to ongoing optimization.
• Build and refine segmentation strategies that deliver the right message to the right person based on purchase history, engagement, subscription status, and lifecycle stage.

Requirements

• 4+ years in email marketing, lifecycle marketing, or retention marketing, ideally in DTC ecommerce, wellness, or a subscription-based brand.
• Advanced Klaviyo proficiency. You’ve built complex flows, worked with sophisticated segmentation, and can talk specifically about what you’ve built and what it did.
• Real experience with subscription retention (ie churn reduction, cancellation saves, payment recovery) and results you’re proud of. Skio or Recharge experience is a big plus.
• SMS marketing experience and solid working knowledge of compliance (TCPA, carrier regulations).
• Strong analytical skills. You’re comfortable in the data, curious about what’s driving it, and good at explaining what it means.
• Genuine copywriting ability. You can write email and SMS content that sounds warm and human, not like it came from a template.
• Good organizational instincts and a collaborative working style. You manage a busy calendar without dropping things, and you communicate proactively.
• A real connection to wellness, Ayurveda, or mission-driven brands. We’ve found it makes a big difference to have an authentic connection to the “why”.
• Skio or Recharge experience is a big plus.

Preferred

• Skio or Recharge experience is a big plus.

Benefits

• Benefits: We offer a robust benefits package to our employees, including generous PTO and sick pay, medical, dental, and Vision insurance, HSA/FSA, company-paid short-term disability and life insurance, 401k + company match, employee discount, profit sharing and many more!