Senior Customer Lifecycle Strategy Manager at ZoomInfo Technologies LLC | Bethesda, MD | $94K/yr – $134K/yr

Senior Customer Lifecycle Strategy Manager

Bethesda, MD (On-site)

$94K/yr – $134K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

The other 99% submit and hope. You're about to do something different.

Own lifecycle marketing from the ground up and orchestrate end-to-end journeys from onboarding to renewal across touchpoints and channels.

Lifecycle ownership: define journeys from onboarding to renewal and expansion across key channels.
Cross-functional orchestration: align touchpoints, messaging, and digital experiences with product and sales.
Measurement and AI enablement: establish KPIs and use AI-assisted content to speed lifecycle execution.

Build the company’s lifecycle marketing and customer journey strategy from the ground up
Design scalable customer journeys across onboarding, adoption, engagement, expansion, and retention
Develop customer segmentation and behavioral engagement frameworks
Partner cross-functionally to align customer touchpoints, communications, and digital experiences
Build lifecycle programs across email, in-app guidance, education, webinars, community, and customer engagement channels
Create scalable messaging and content leveraging AI-assisted workflows and internal subject matter expertise
Identify friction points and gaps across the customer experience and drive improvements
Establish lifecycle measurement frameworks, KPIs, and optimization strategies
Help shape the future-state vision for digital customer engagement and journey orchestration
Documentation and reporting of lifecycle journeys against KPIs and product adoption metrics

8+ years of experience in lifecycle marketing, customer engagement, digital customer experience, or customer journey strategy within B2B SaaS
Proven experience building modern and dynamic lifecycle programs and customer journeys from the ground up
Strong understanding of SaaS onboarding, adoption, retention, and expansion motions
Experience operating as a senior-level IC and influencing cross-functional stakeholders
Ability to balance strategic thinking with hands-on execution
Strong writing and communication skills
Experience leveraging AI tools to accelerate content development and lifecycle execution
Familiarity with lifecycle and customer engagement platforms Pendo, Marketo, SendGrid, Salesforce preferred
Strong systems-thinking and analytical mindset
Comfortable operating in ambiguity and building processes from scratch