Experiential & Lifecycle Marketing Manager at Related | West Palm Beach, FL

Experiential & Lifecycle Marketing Manager

West Palm Beach, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end experiential events and CRM lifecycle work for CityPlace, tying tenant activations to marquee brand moments and turning on-site experiences into measurable engagement, loyalty, and incremental revenue.

Own event ecosystems: concept through live execution and post-event learnings across activations, districts, and member moments.
Design and run lifecycle campaigns across email and SMS to drive first visit, loyalty enrollment, and repeat visits.
Collaborate with Creative and ops to maintain brand fidelity, budget discipline, and data-driven optimization across programs.

Job Description

Responsibilities

Assist with the strategy, and oversee the various phases of planning and execution of bespoke, targeted experiential events that elevate the CityPlace brand, from ongoing programming to intimate tenant activations and member-exclusive moments to marquee programming such as District Fit, Taste of CityPlace, Holidays at CityPlace and signature cultural moments.
Develop event concepts that reflect CityPlace's intersection of fashion, dining, wellness, and culture, and align with annual marketing themes, seasonal campaigns, and tenant priorities.
Manage event budgets, timelines, and vendor relationships, including production agencies brought on for marquee moments.
Partner closely with the Creative Agency to ensure visual and brand alignment across event collateral, signage, barricades, and on-site activations.
Coordinate with property operations on FF&E, signage, and storage logistics.
Oversee on-site event execution, troubleshooting in real time and ensuring guest experience meets the CityPlace and Related Ross brand standards
Conduct post-event analysis with clear KPIs (attendance, engagement, tenant participation, conversion, ROI) and translate learnings into future programming.
Manage the CityPlace customer database and CRM strategy, including segmentation across visitor types, list growth, and database hygiene.
Design and execute lifecycle campaigns across email, SMS, and other owned channels including welcome series, post-visit follow-ups, win-back, milestone moments, seasonal programming announcements, and tenant opening campaigns.
Partner with the Digital Marketing Manager on integrated owned-channel content and campaign cadence.

Requirements

5–7 years of marketing experience with demonstrated ownership of experiential events, CRM, or lifecycle marketing — ideally a combination
Proven track record planning and executing branded events, from intimate activations to large-scale public programming
Hands-on experience with CRM and email marketing platforms, such Salesforce Marketing Cloud
Strong understanding of customer segmentation, journey mapping, and lifecycle campaign strategy
Experience launching or managing a loyalty program preferred
Excellent project management skills with the ability to manage multiple workstreams and stakeholders simultaneously
Strong verbal and written communication skills, with the ability to build relationships across tenants, agency partners, and internal teams
Proficiency with Asana or comparable project management tools

Nice to have

Experience in luxury retail or hospitality, mixed-use real estate, retail centers, or destination marketing
Background working with multi-brand ecosystems where the property brand and tenant or associated brands must coexist
Familiarity with the South Florida or Palm Beach County market and its seasonal dynamics
Familiarity with analytics tools and the ability to translate data into actionable insights
Experience managing creative and production agency relationships

Related was founded in Denmark in 2003 as a Nordic full-service PR, communications and marketing agency. Over the years, we have worked for a number of different clients from different industries. However, in the last seven years, we have had an increased focus on both the lifestyle, tech and the travel and tourism industry.We act as representatives for a number of international clients – companies, organizations, destinations, hotels and airlines. We work with all aspects of public relations, market communications and marketing – on a strategic, tactical and operational level – in Denmark, Norway, Sweden and Finland.From our offices in Denmark (Aarhus) and Sweden (Stockholm), we cover the entire communications spectrum, from overall strategic counseling and brand development to the writing and distribution of information, acting on social media, coordinating events and maintaining media and industry relations. We create awareness and increase sales and ROI.Our focus is always to strengthen our clients’ reputations and relations to their peers. And to do so successfully and in a professional and credible way.

Founded in 2003

Aarhus, Central Denmark Region, DNK

19 employees (6 in marketing)

www.related.dk