ProCaps Labs

Email & Lifecycle Marketing Manager

Broomfield, CO (Hybrid)

$90K/yr – $110K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end lifecycle marketing engine for email and SMS, from Klaviyo architecture to automated journeys and governance, with a strong emphasis on retention, segmentation, and lifecycle measurement.

  • Lifecycle Strategy: own journeys from first purchase to long-term loyalty across education-forward campaigns.
  • Automation & Testing: build and optimize Klaviyo flows plus structured A/B testing to lift engagement and LTV.
  • Insights & Governance: VOC, segmentation, and cross-functional sharing to drive product and care improvements.

Job Description

Responsibilities

  • Own Klaviyo platform architecture, setup, and ongoing optimization
  • Develop lifecycle marketing framework, segmentation strategy, and measurement approach
  • Build email and SMS template systems aligned with ProCaps brand standards
  • Establish list growth and subscriber acquisition programs
  • Create lifecycle reporting dashboards and performance tracking processes
  • Develop lifecycle governance, testing, and optimization cadence
  • Design and optimize customer journeys from first purchase through long-term loyalty
  • Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
  • Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
  • Own lifecycle email and SMS strategy and execution

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
  • Demonstrated experience building lifecycle programs and automation frameworks from scratch
  • Strong hands-on Klaviyo expertise
  • Experience with customer segmentation, lifecycle reporting, and retention analysis
  • Proven success improving customer engagement and retention metrics
  • Excellent written communication skills; ability to write in an educational, credibility-based brand voice
  • Strong analytical and problem-solving abilities

Preferred

  • Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
  • Subscription business experience
  • Loyalty program implementation or management experience
  • Voice-of-customer or customer research experience
  • SMS marketing experience
  • Experience following platform migrations or greenfield lifecycle launches

Benefits

  • Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program
  • Paid Time Off, Eight (8) Company Holidays
  • 401(k) with Company Match – up to 4.5%
  • 100% Company Life Coverage
  • 100% Short Term Disability Coverage
  • Gym Membership Reimbursement
  • Vitamin Allowance + Discounts
  • Company-Funded Health Savings Account ($1,600/year)
  • Cash Reward Employee Referral Program
  • Pet Insurance

Marketing Team

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