Responsibilities

• Own lifecycle strategy across the portfolio
• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments
• Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products
• Establish and own lifecycle performance metrics aligned to company growth objectives
• Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth
• Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively
• Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives
• Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks
• Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return
• Monitor and improve channel health, deliverability, and engagement performance
• Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices
• Identify opportunities to improve processes and automation to help work more smoothly
• Build and mentor a high-performing lifecycle marketing team as the function scales

Requirements

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products
• Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs
• Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools
• Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs
• Experience building reporting frameworks and communicating performance insights to senior leadership

Preferred

• Experience in scaling digital consumer products, ideally within subscription and/or freemium mobile app models

Benefits

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
• 401k: Up to a 4% match with immediate vesting
• Paid leave for all new parents
• Learning & Development stipend for employees
• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
• Personal Time Off: 15 days for 0-1 years of employment , 20 days 1-3 years of employment
• Supportive and flexible working environment – work from anywhere!