Responsibilities
- Lifecycle Programming: Develop personalized journeys in Braze across teams.
- Email Templates: Create and evolve HTML/CSS templates for scalable lifecycle programming.
- Content Personalization: Arbitrate content at the user level for relevance.
- Dashboards: Stand up lifecycle dashboards with the data team to monitor campaign volumes and metrics.
- Performance & Optimization: Report on campaign performance and use insights to optimize lifecycle content.
- Journeys & Experimentation: Work with product marketers to map user journeys and identify growth opportunities.
- AI Integration: Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling.
- QA & Execution: Implement rigorous campaign QA processes to ensure flawless execution.
- Engineering Collaboration: Collaborate with engineering teams on technical implementations and eventing architecture.
Requirements
- 5+ years of lifecycle marketing experience
- Strong intuition for the user and ability to balance customer experience with business needs
- Extensive experience working in Braze with strong knowledge of Liquid
- Expertise building emails with HTML and CSS
- Background working with engineering to trigger, power, and automate campaigns in Braze
- Exposure to martech platforms such as Census, Segment, FullStory, etc.
- Strong communication skills, creative problem-solving ability, and attention to detail
- Thrives in a fast-paced, startup environment with ambiguity
Nice to Have
- Design and/or copywriting skills
- Experience with email deliverability
Benefits
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.