Responsibilities - Lifecycle Programming: Develop personalized journeys in Braze across teams. - Email Templates: Create and evolve HTML/CSS templates for scalable lifecycle programming. - Content Personalization: Arbitrate content at the user level for relevance. - Dashboards: Stand up lifecycle dashboards with the data team to monitor campaign volumes and metrics. - Performance & Optimization: Report on campaign performance and use insights to optimize lifecycle content. - Journeys & Experimentation: Work with product marketers to map user journeys and identify growth opportunities. - AI Integration: Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling. - QA & Execution: Implement rigorous campaign QA processes to ensure flawless execution. - Engineering Collaboration: Collaborate with engineering teams on technical implementations and eventing architecture. Requirements - 5+ years of lifecycle marketing experience - Strong intuition for the user and ability to balance customer experience with business needs - Extensive experience working in Braze with strong knowledge of Liquid - Expertise building emails with HTML and CSS - Background working with engineering to trigger, power, and automate campaigns in Braze - Exposure to martech platforms such as Census, Segment, FullStory, etc. - Strong communication skills, creative problem-solving ability, and attention to detail - Thrives in a fast-paced, startup environment with ambiguity Nice to Have - Design and/or copywriting skills - Experience with email deliverability Benefits - Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program - Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one. - 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there. - Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive. - UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it. - Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt. - Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.