Associate Marketing Manager, Lifecycle

Northbrook, IL (Hybrid)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize lifecycle email and push programs for US/Canada, coordinating calendars, creative briefs, personalization, testing, QA, and cross-functional rollout to boost deliverability and engagement.

  • Calendar and audience ownership for lifecycle campaigns across channels
  • Creative briefing, versioning, and dynamic content planning for bulk emails and push
  • Personalization, testing, reporting, and QA that feed continuous optimization

Job Description

Responsibilities

  • Collaborate on the management of lifecycle campaign calendar including content, send cadence, and audience selections for US and Canada programs.
  • Own the creative briefing process for bulk email, SMS, and push for US and Canada core programs.
  • Collaborate on the planning and execution of the email personalization strategy, email versioning and dynamic content plans.
  • Partner with the e-commerce team to develop a seamless linking strategy.
  • Continually refine production and deployment processes to accelerate lifecycle marketing initiatives
  • Collaborate with program managers (Gift Registry, Crate and Barrel Credit Card, Design Trade Program and others) to develop segmented lifecycle campaigns
  • Stay up to date on email best practices and research the competitive landscape to identify new opportunities
  • Develop presentations and communicate lifecycle strategies and performance with other teams across the organization.
  • Collaborate on lifecycle marketing test plan development to optimize channel performance
  • Lead reporting for weekly/monthly/ad hoc channel/campaign reporting, identifying and applying actionable insights, as well as deep dives into customer segmentation and email channel trends.
Crate & Barrel logo

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962
Northbrook, Illinois, USA
6.3K employees (1,423 in marketing)
47% recommend to a friend
40% CEO approval

Traffic Signals

Monthly Visitors
10.2M
Monthly Google Ads Budget
$550.4K
Traffic Source Mix
Search
31.9%
Direct
57.5%
Referral
7.6%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size
638 (10% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
8

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