Responsibilities

• The Manager will provide direction across lifecycle initiatives by managing project plans, aligning priorities, and ensuring key milestones, dependencies, and cross-functional deliverables remain on track.
• Support special projects spanning the full lifecycle by driving project governance across intake, launch, measurement, and optimization, while maintaining visibility into milestones, dependencies, and key decisions.
• Manage the creative refresh roadmap, including prioritization and recommendations for sequencing updates across campaigns to balance customer experience, operational capacity, and business priorities.
• Manage content planning and review for lifecycle updates by shaping messaging direction, ensuring creative and copy align to brand and business objectives, and confirming readiness for activation.
• Support the delivery of planned content and campaign updates, partnering with cross-functional teams to ensure changes are implemented accurately, quality standards are met, and campaigns are ready for launch.
• Assess performance across lifecycle initiatives and content updates by interpreting results, identifying insights and opportunities, and translating learnings into future optimizations and roadmap recommendations.
• Anticipate risks, timeline impacts, and decision points, and drive timely resolution through clear communication, mitigation planning, and escalation when appropriate.