Own the end-to-end patient lifecycle marketing, from signup to retention, building automated journeys and experiments in collaboration with Product, Clinical, and Operations to lift engagement and lifetime value.

• Responsibilities: Design lifecycle strategies to improve signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value.
• Responsibilities: Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle.
• Responsibilities: Create nurture programs to help prospective patients understand the value of care and take action.
• Responsibilities: Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve engagement, adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack.
• Responsibilities: Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value.
• Responsibilities: Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable.
• Responsibilities: Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements.
• Responsibilities: Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences.
• Responsibilities: Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation.
• Responsibilities: Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements.