Senior Lifecycle Marketing Manager at Honeyfund.com, Inc. | USA | $110K/yr – $120K/yr

Honeyfund.com, Inc.

Senior Lifecycle Marketing Manager

USA (Remote)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end Honeyfund lifecycle marketing from onboarding to re-engagement, driving activation, retention, and engagement with personalized journeys and data-driven testing.

Lifecycle ownership: drive automated journeys (email, SMS, push, in-app) and segmentation to improve engagement.
Experimentation: lead A/B tests to lift conversions and activation across cohorts and use cases.
AI and systems: identify AI opportunities and build scalable lifecycle workflows with AI tools and APIs.

Job Description

Responsibilities

Own Honeyfund’s lifecycle marketing performance across onboarding, activation, retention, engagement, and re-engagement for a variety of customer profiles and use cases
Build and optimize automated and personalized customer journeys across email, SMS, push notifications, and in-app messaging
Create and implement thoughtful segmentation and personalization strategies that improve customer experience and performance
Lead A/B testing and experimentation efforts to continuously improve conversion and engagement metrics
Partner with product and engineering teams to improve lifecycle triggers, event tracking, and customer data flows
Develop reporting frameworks and dashboards that track key engagement metrics and provide actionable customer insights
Collaborate with creative and content teams to ensure messaging aligns with Honeyfund’s voice and brand values
Identify AI opportunities and implement them to improve automation, reporting, personalization, QA, production workflows, and operational efficiency
Help build scalable lifecycle systems and internal workflows using AI tools and APIs
Support strategic travel and partner campaigns

Honeyfund.com, Inc.

Honeyfund is the premier gift registry that transforms dream honeymoons into reality and powers happily-ever-afters with the support of friends and family. Our mission is to ensure that all couples experience a memorable honeymoon as they embark on their journey to forever. With nearly $1 billion gifted and millions of users worldwide, Honeyfund is proud to be among the top 500 fastest-growing private companies in America, climbing from #3,837 to an impressive #436 on the #Inc5000 list this year. Joining our team means being surrounded by authentic, warm, and exceptionally skilled professionals who are deeply passionate about Honeyfund's mission and its members. Since 2012, Honeyfund has been recognized as one of TIME's 50 Best Websites, appeared on ABC's Shark Tank with an investment from Kevin O'Leary, and was named Brides.com's best honeymoon registry in 2022. As the leader in honeymoon funding, Honeyfund has been featured by major media outlets like The New York Times, Brides.com, Vogue, Cosmopolitan, and The Washington Post. We proudly partner with trusted, world-renowned companies such as Target, Amazon, Hilton, Airbnb, Hotels.com, Princess Cruise Line, Faye, and many more.

Founded in 2006

Clearwater, Florida, USA

23 employees (6 in marketing)

www.honeyfund.com