Lifecycle Marketing Automations Lead – (Temporary Contract Until September 2027) at Arc'teryx Equipment | California, MO | $94K/yr – $124K/yr

Arc'teryx Equipment

Lifecycle Marketing Automations Lead – (Temporary Contract Until September 2027)

California, MO (Remote)

$94K/yr – $124K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize Arc’teryx’s lifecycle and transactional programs across global markets, driving retention, loyalty, and omnichannel engagement through structured experiments, analytics, and personalization.

Lifecycle Strategy & Execution: lead content strategy, design, QA, and automation for lifecycle and transactional programs.
Cross-Functional Delivery: partner with Global CRM, Technology, Creative and Omnichannel teams to ship programs that move retention, activation, and revenue metrics.
Platform & Personalization: leverage Salesforce Marketing Cloud and MCP, plus regional insights, to test ideas and tailor messaging at scale.

Job Description

Responsibilities

Leading the content strategy and implementation of lifecycle and transactional programs including creative briefing, design wireframing, and QA/UAT
Collaborating cross-functionally with Global CRM, Technology, Creative, and Omnichannel teams to deliver lifecycle and transactional programs that drive measurable business outcomes
Leveraging Salesforce Marketing Cloud and MCP tools, as well as insights from the Global CRM team, to develop content strategies and testing ideas that maximize guest retention, loyalty, and omnichannel engagement
Leading a structured experimentation agenda across lifecycle and transactional programs to continuously optimize engagement, conversion, and retention
Partnering with regionalized CRM teams to ensure lifecycle and transactional programs are delivered in supported languages and region-specific programming
Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights and recommendations to inform program strategy and optimization
Leading a team to execute continuous improvement initiatives, with a focus on region-based optimizations and A/B tests
Supporting the Senior Manager, Lifecycle Marketing & CRM, in driving cross-functional initiatives including CRM migrations, new lifecycle programs, and marketing technology enhancements
Accelerating omnichannel growth through retention, loyalty, onboarding, and reactivation programs
Expanding advanced personalization and automation capabilities across CRM channels

Arc'teryx Equipment

3.9 Glassdoor

Arc’teryx is a Canadian company born in the Coast Mountains, where our passion for the outdoors drives us to push the boundaries of performance and durability. We design gear that not only survives extreme conditions but elevates your experience in them. With over 2,400 retail locations worldwide, our impact goes beyond gear—it’s about designing for a better future.What truly sets Arc'teryx apart is the community behind the "Bird." We're more than a team—We're a collective of problem-solvers, makers and explorers, united by a spirit of 'Leave It Better' and a deep respect for the outdoors. From Vancouver to Tokyo, Munich to New York, our teams and culture are bound by this shared purpose. If you're a creative thinker, a skilled maker or a gear expert who thrives on helping others connect with the outdoors, this is where your passion can find its home. Welcome to Arc'teryx, where we design for the wild and for those bold enough to venture into it.

Founded in 1989

North Vancouver, British Columbia, CAN

3.1K employees (474 in marketing)

www.arcteryx.com/careers

77% recommend to a friend

81% CEO approval