Responsibilities
- Americas Field Marketing Strategy Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives.
- Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement.
- Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs.
- Develop and execute marketing plans that support Appfire and partner joint business plans.
- Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams to drive quarterly and annual planning, partner marketing initiatives, and co-marketing activities across the Americas region.
- Regional Campaigns & Events Management - Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Webinars and virtual events, Alliance and partner enablement events).
- Support event execution from strategy and planning through post-event analysis and reporting.
- Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation.
- Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI.
- Channel & Partner Marketing Drive inclusion in Appfire's demand generation campaigns.
- Facilitate the development of reference stories with clients and partners.
- Provide marketing interlock with the regional Channel VP and Channel Managers.
- Support local ACE events and partner webinars.
- Collaborate with Channel, Alliances, and Ecosystem teams to support partner marketing planning, initiatives and co-marketing activities within the Americas region.
- Help execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs with strategic partners.
- Serve as a liaison between regional sales teams, marketing, and partner stakeholders to ensure alignment on quarterly marketing priorities and execution plans.
- Support efforts to strengthen Appfire's presence within key partner ecosystems and regional communities.
- Campaign Execution & Reporting - Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives.
- Ensure timely lead follow-up, campaign tracking, and reporting processes.
- Analyze campaign and event performance to identify optimization opportunities and actionable insights and manage regional marketing budgets and forecast spend effectively.
Requirements
- 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
- Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.
- Strong collaboration skills working closely with sales, channel and partner organizations.
- Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
- Demonstrated ability to drive pipeline and revenue impact through field marketing programs.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Analytical mindset with experience measuring campaign performance and event ROI.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Experience with marketing automation and CRM platforms including Salesforce.
Nice_to_have
- Experience within the Atlassian, SaaS, or enterprise software ecosystem.
- Familiarity with channel marketing and partner ecosystem models.
- Experience supporting multi-country or regional marketing programs across the Americas.
- Ability to thrive in a fast-paced, highly collaborative environment.
Benefits
- Join global, product (SaaS) organization with employees across 28 countries.
- Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
- Unlimited PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
- Health insurance is 100% company-paid, with dental covered 50/50.
- 401(k) plan with a company-matching.
- Employees can take advantage of Flexible Spending Accounts (FSA), a monthly stipend to support their remote-work setup
- The role is fully remote for candidates based in the US or Canada.
