Responsibilities

• Identify the clinical societies, physician groups, and IPAs worth partnering with — American Society of Preventive Cardiology, American College of Lifestyle Medicine, ADA tech groups, and similar
• Find the right contact, pitch a webinar or educational session for their members, and negotiate rates and terms
• Build a repeatable playbook for landing and renewing these partnerships
• Write case studies encompassing customer and patient interviews to distill high-impact outcomes
• Drive a steady cadence of founder thought leadership — roughly 2–3 LinkedIn posts a week, ghostwritten in the founder's voice
• Turn webinar takeaways, real practice outcomes, and founder POV into posts that build authority and feed the funnel
• Produce a monthly webinar cycle end to end — topics, speakers, platform, registration, reminders, follow-up
• Capture attendee emails and hand them into a structured nurture flow
• Identify topics aligned with product and sales priorities (adding dietitian support to GLP-1 prescribing, what goes wrong without it, the revenue opportunity)
• Turn each webinar into a downloadable lead magnet (PDF) gated for email capture; Use AI tools to repurpose strong source content across formats

Requirements

• 5+ years in field, growth, or demand-generation marketing
• Experience across both events and digital: you've run partner events or webinars and digital campaigns that drove measurable pipeline
• Experience (or strong interest to learn) finding, pitching, and negotiating with associations, societies, or partner organizations
• Experience with HubSpot or a comparable CRM — workflows, segmentation, attribution, reporting
• A genuinely strong writer who has a strong desire to break through the “sea of same-ness” in digital health
• Strong project management — you can move an idea to a launched, distributed asset on your own
• Early-stage or growth-stage startup experience strongly preferred
• Note: US-based applicants only. Part-time to start with a path to full-time; compensation is flexible based on experience.